Our Process, Broken Down For You

At Arbour Social, we guide you through a holistic, step-by-step journey to build and strengthen your brand for the digital world. Whether it’s crafting your website, elevating your social media presence, or developing your overall digital marketing strategy, we ensure each phase aligns with your goals and vision.

  • We begin by diving deep into your brand’s goals, values, and target audience. Through interactive discussions and research, we uncover the essence of your business and clarify what sets you apart. We begin by diving deep into your brand’s goals, values, and target audience. Through interactive discussions and research, we uncover the essence of your business and clarify what sets you apart.

    What You’ll Receive:

    • A personalized Brand Discovery Report summarizing key insights.

    • Actionable recommendations to align your brand strategy with your target market.

    • A clear roadmap of next steps to build or refine your brand identity.

  • Next, we develop a cohesive visual and verbal identity that resonates with your audience. From logos and color palettes to brand messaging, this step ensures your brand’s personality shines through.

    What You’ll Receive:

    • A Logo Suite (primary, secondary, icon-only versions).

    • Curated Color Palette and Typography guidelines.

    • A Brand Style Guide detailing your visual and messaging standards.

    • Optional templates for social media graphics or business collateral.

  • Once your identity is established, we capture your brand’s story through high-quality visuals. Engaging photos and videos help you connect with your audience, convey authenticity, and leave a lasting impression.

    What You’ll Receive:

    • A Customized Shoot Plan (location, style, shot list).

    • Professionally Edited Photos with usage rights for web, social, and print.

    • Short-Form Videos or highlight reels (perfect for social media and websites).

    • Guidance on how and where to use your new visual assets effectively.

  • In this phase, we bring your brand to life across all relevant platforms. From social media profiles to marketing materials, we ensure consistency and clarity in every touchpoint your audience encounters.

    What You’ll Receive:

    • Social Media Setup & Optimization (profile images, bios, cover photos).

    • Brand Asset Updates on existing marketing materials (business cards, signage, etc.).

    • Consistent Messaging & Visuals to maintain brand integrity across every channel.

    • A Brand Rollout Checklist to track your brand’s transition and ensure nothing is overlooked.

  • A well-designed website is your digital storefront. We build or revamp your site using modern design principles and SEO best practices, creating an engaging, user-friendly experience that converts visitors into loyal customers.

    What You’ll Receive:

    • Custom Website Design aligned with your brand’s look and feel.

    • Responsive Layout optimized for desktops, tablets, and mobile devices.

    • Basic SEO Setup (meta titles, descriptions, alt text, keyword recommendations).

    • Integration with Contact Forms, email marketing tools, or e-commerce (as needed).

  • Finally, we craft a strategic content roadmap to maintain momentum and growth. Whether it’s social media campaigns, blog posts, or email marketing, our approach keeps your brand presence fresh, targeted, and true to your vision.

    What You’ll Receive:

    • A Tailored Editorial Calendar mapping out topics and timelines.

    • Content Guidelines & Templates for consistent brand voice and style.

    • Social Media Posts or blog outlines that align with your marketing goals.

    • Analytics and Performance Tracking recommendations to measure your content’s impact.

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